Marmalade and Toast: What does your breakfast say about you?

The good people from Robert's Bakery and Duerr's contacted me via twitter not too long ago about a quiz which claims to be able to analyse what your breakfast choices say about you and your love life! Marmalade and Toast is the product of research by Senior Lecturer of Psychology at the University of Central Lancashire, Dr Sandi Mann

MarmaladeAndToast: What does your breakfast say about you?
The psychology of toast?

Dr Sandi Mann said: “How we eat our toast and marmalade might seem intuitive but the fact is, we each individually make a series of choices at breakfast – based on learnt preferences, innate behaviour and conditioned learning – which could underscore the personality type of last night’s bed fellow.”

Tim Wild, Commercial Director at Roberts Bakery, comments: “We’ve seen a huge rise in our sales of Roberts 50% White 50% Wholemeal which suggests – initially - we’re a nation of angels. Yet it’s the personal touches we each instinctively make from the moment we put a slice of bread in the toaster, that subconsciously reveals so much of the inner you – that this might be the fastest way to determine if your partner is a slice of alright – or should be toast.”

Dr. Sandi Mann of the University of Central Lancashire conducted the study, which reveals:
  • Spreading butter to the edge means you are a fussy perfectionist who likes things to be just so.
  • Cut the crusts off? You are intolerant of things going wrong and like everything to be just so.
  • If you like exotic flavours of jams you are an experimenter who craves new, fresh experiences.
  • Thick bread or thick layer of spread? You are self-indulgent – because you are worth it.
  • If you like 50/50 bread you are a compromiser who wants the best of both worlds.
  • Self-cut slices? You like to be in control!
  • If you like a different breakfast every day you crave variety and excitement in your life – and hate routine.

This is a fun little quiz that I have spent most of my summer trying to avoid! There are 15 questions, ranging from how you like your toast to whether or not you would dare to put a buttered knife into a jam jar... seriously, just no. It made my toes curl just reading that question! Another question that made me cross-eyed was the idea that some people have butter AND two spreads on their toast?! I just don't understand that. 


Apparently I'm playful! While I certainly don't see myself in this light, I can admit to being perhaps slightly childish at times; you should see my lecture slides and revision notes. As for the compatibility results, they describe the boyfriend as 'Rebellious' which is painfully accurate; what really made me laugh was: "As far as food goes, you hate being told what to eat and what not to eat and you cheerfully ignore the latest healthy eating guidelines (as far as you are concerned, they change all the time anyway, so why bother?)." He really, really does not listen to my concerns about his diet and the impact on his health! 

While I can't say I completely agree with the notion that what you have on your toast in any way relates to your choice of partner, it's an interesting concept. Toast is toast and I'm sure 95% of the time you only have two or three options available as your topping... It is what it is. Whatever psychology and computer-geekery went into this quiz was still time well spent in my opinion! 

Have a go on and share your results in the comments, or on Facebook or Twitter! Do you agree with what your results were? Do you think what you put on your toast when you're half awake means anything beyond what you grabbed first? 

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